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Showing posts from September, 2026

Drip campaigns: building multi-step outreach in the flow builder

A quick campaign does one thing to a list of people. A drip campaign does a sequence of things, waits between them, and changes course based on how each person responds. That difference is most of the value. Almost nobody replies to a first message. The follow-up three days later is what actually gets answered, and doing that by hand for 200 people is not something anyone sustains. This guide replaces the old drip campaign post on this blog, which described a version of the product that no longer exists. Written against version 3.7.0. The campaign list Drip Campaign in the sidebar opens your list. Each row shows the campaign name, status, how many nodes it contains, how many profiles are in it, progress, and when it was created. One draft campaign with 6 nodes and no profiles yet. The action buttons are analytics, edit, run, duplicate and delete. Campaigns sit in DRAFT until you start them, so you can build a flow over several sittings without anything going out. ...